Social care workers spell out what they want from their leaders

The research into the UK’s worker’s ideal CEO was carried out by financial wellbeing experts, Wagestream. The top characteristic social care workers surveyed expected from their CEO was being approachable (43%) with workers also expecting their leaders to have integrity (41%) and to lead by example (34%). When asked for their least attractive qualities for a leader, 52% said being out of touch with their employees, 42% said a ‘do as I say, not as I do’ attitude and 34% said being egotistical. When asked to pick their ideal famous CEO, 22% chose either a ‘global missionary’ like Richard Branson or a ‘people’s champion’ like Oprah Winfrey. ‘Financial drivers’ like Larry Page from Google received the lowest rating (2%).  A third of social care workers said they would rather have a female leader than a male leader. They also showed a greater preference for a younger leader than the average worker, preferring bosses around 39 years old.

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