Strong values play a critical role in our culture

Choice Care is a values-led organisation. Strong values play a critical role in our culture and provide a context for decision-making and a framework to influence behaviours and actions throughout our organisation.

Our Vision

Our vision is to provide a place where people thrive, the people we support and our colleagues. We will enable the people in our care to lead the lives they want to live by working together with them to help them achieve independent, active, fulfilled lives and realise their aims and ambitions. Our Support Model shows how we apply our vision and enable the people in our care to lead the lives they want to live.

Our Values


Our purpose is to help everyone in our care to live happy, meaningful and fulfilled lives, regardless of their challenges, respecting personal choice and independence. We treat every person we support with dignity and respect, working with them, and those close to them, to identify and achieve individual goals.


The quality of care we provide is always our first priority. We aim to be at the forefront of best practice, consistently striving for positive outcomes by investing in our people, environments and practices. We continue to set high standards and constantly challenge ourselves to eclipse them.


We are single-minded in our commitment to those we support. Our colleagues are passionate, warm-hearted and dedicated, consistently going the extra mile for those in their care. We come to work with a sense of optimism and purpose because we are here to uphold the rights of others.


We are guided by a philosophy of professional integrity, decency and openness in everything we do. We pride ourselves on being accessible, trustworthy and accountable - an ethical provider, fair and honest in our dealings with each other and all those we come into contact with.


We have been a leading complex needs provider for over 25 years, with an outstanding reputation and a proven track record for delivering high quality care. We are a reliable partner to our stakeholders and work hard to ensure we provide the level of service we commit to, and keep the promises we make.

A unique family culture

Our homes are more than just a place to live, they're like a second family for everyone we support. Each home is a close knit community, with its own unique personality, and all the ups and downs of typical family life, built on trust and the promise of unconditional care.

Our colleagues build close bonds with the people they care for, helping to create enduring, positive relationships that build confidence and self-esteem.

In every Choice Care home there's a strong emphasis on living life to the full and having fun, with purposeful daily activities based on individual preferences and capabilities, plus regular social events, projects, outings and holiday breaks for everyone to get involved in and express themselves through.

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